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Neco 2016 marketing Answers here.......
1a
-They make Goods Available in small quantities
-Market Research
-branding and packaging of Goods
-transportation of goods
-they help in advertisement
(2a)
Warehouse is the place of storing goods produced or bought
until they are needed. Warehouse ensures that there is a
regular and steady supply of goods and producer or
wholesaler must hold stock until the consumers demand for
it.
(2b)
-state warehouse
-bonded warehouse
-wholesale warehouse
(2c)
-storage facilities: warehousing serve as storage facilities.
They are provided for keeping the good and safely.
– ensure constant supply: constant and steady supply of
goods throughout the year is made possible through
warehousing.
-employment opportunities: warehousing create job
opportunities for may people e.g clerks manager.
-facilitates repackaging: in the warehouse, repackaging and
branding of goods are facilities
-ensures production of good ahead of demand: ware house
facilities ensures that good are produced ahead of demand
-stability of price: warehouse ensures that there is no
fluctuation in price of goods. It helps to stabilize prices of
goods
(3ai) consular invoice: is the invoice that has been signed by
the country to which the goods is to be consigned.
(3aii) Waybill is a number of document made out by or on
behalf of the consign or of goods to be transported.
(3b)
1) Availability of raw materials
2) Nearness to market
3) Availability of basic infrastructure
4)Economy policy
5) Demographics
6) Psychographics
7) Industrial clusters
(4a)
-Mission Statement
-Corporate objectives
-Marketing Audit
-Budget
-Implementation
(4b)
-to find out the need of the customer
-to assist in marketing planning
-to increase profit
-to standardize
-to monitor the taste of the consumer
(5a)
Merchandising is activity of promoting the sale of
goods at retail.Merchandising activities may include
display techniques, free samples, on-the-spot
demonstration, pricing, shelf talkers, special offers,
and other point-of-sale methods
(5b)
-labelling
-branding
-packaging
-design
(5c)
-nearness to the populations/target
market
-it helps the producers of some perishable
goods to have a rigid distribution control to avoid spoliage
-it affords products to hae a high value
per unit
-it helps in spreading the cost of
promotion
-it helps to create job for thousands of unemployed
-it helps in product packaging and serves
a s source of information.
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Created at 2016-06-02
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